Once upon a time, there was a troubling concept among Nigerian top musicians. The individuals who were in the spotlight and thought to be rich since they are the ‘rave existing apart from everything else’ would get to be distinctly bankrupt only a couple of years after didn’t really being in the spotlight. The tragic pattern would be intensified ought to an existence undermining sickness occur for such artiste or his way of life turned out to be very unfortunate. At that point our web would be loaded with sobs for help and claims about how the business is out of line and does not perceive the commitments of the said artiste to it’s development.
Gratefully, this is quick turning into a relic of times gone by. The new era of artistes have noticed to the guidance of getting a side hustle. Music may pay the bills yet these artistes have utilized some of that cash to put resources into organizations that would supplement the funds they make from music. Infact it now appears that once an artiste makes it with music, they never again lose everything in their life time.
Meet below , the hardworking artistS that make more money outside music industry;
1. Tuface Idibia
Someone predicts 2Baba will retire from active music in 2017 (we’ll only watch and see). As for his side hustle, y’all know 2Baba runs the popular Club rumours which has branches in Festac Town, Ikeja GRA and now Victoria Island.
The Koko master might be struggling musically but his bank account keeps getting on the rise. D’Banj has leveraged the ‘Koko’ brand to come up with succesful ventures like the Koko Garri, Koko water etc. Plus he’s got huge endorsement deals with power brands like the Bank of industry.
3. Mr Eazi
Mr Eazi has always been a businessman. Before the music, he used to sell gold in Ghana, organize campus rave parties and even ran a defunct phone trading company which got about $30,000 from investors.
Side hustle: phonetrader.ng – another phone trading and repair startup which he runs in partnership with Airtel.
During my previous interview with him on Buzz’r TV, IllBliss told me (off camera) that he regards himself as an investor. He claims music does not pay the bills. Prodded on what his side hustle,IllBliss said he’s an investor and has a couple of Uber cars. Cool one!
5. Eldee The Don
Eldee is a long time Nigerian rapper who relocated to faraway United States for greener pastures.
Side hustle: Playdata. Play data is a an online technology that keeps track of the amount of times a particular song is played on radio. This helps artistes and radio advertiser to track revenues. Playdata is also the source of some of the data used in charts on popular Nigerian music sites.